Marketing+Objectives

__**Marketing Objectives:**__

====**Primary Objective** - The primary objective of the entire campaign is to increase awareness of the VCCA among students at UTM through the use of social media, online affiliate advertising and other low cost marketing. VCCA is a new organization so getting attention and spreading the word about the association is very important for its future success.====

====**Long-Term Goal** - Our long-term goal is to create a well-established and active community around the VCCA website, Facebook and Twitter profiles. By using several promotions and online advertising techniques, we would like to see membership grow by 5% every year.====

====The success of this goal will be largely determined by the success of our short-term goals as we go through the implementation of the campaign.====

====**Short-Term Goals** - A key component of the campaign is the use of social media to create awareness for the VCCA. As such, we will have short-term goals based around our social media profiles:====
 * ====To achieve 150 "Likes" on Facebook by September 2012.====
 * ====To gain 100 followers on Twitter by September 2012.====

====September 2012 was chosen as a deadline to gauge the success of the social media campaign because our aim is to create a larger following for the VCCA leading into the next school year. If the campaign is successful by that time then we can leverage our social media platforms as a great avenue for communication with anyone interested in the VCCA.====

====**Value Exchange** - VCCA brings a lot of value to the existing market in that it caters to a specific target demographic. The association aims to create a place where VCC specialist students can go to discuss their field of study, find out about relevant upcoming events and even create great connections with student, faculty and business professionals in their field. As mentioned previously, the goal of the campaign in the long-term is to increase awareness of the association and gain members within the community. If these goals are successful then we will see an increase in the value that the VCCA brings to the market with each new member. As the community grows so too does the impact and value of the association. With a larger community the VCCA can have larger events, garner more attention from business professionals who will in turn help to advise community members, and with interested members, we may be able to find willing volunteers to help with the administration of the association. In many ways, the VCCA offers a service to its target market and with each additional community gained through the online marketing campaign the quality of service it is able to offer increases.====