Mission+Statement+&+Background


 * __Mission Statement:__**

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====The [|Visual Culture and Communication Association] (VCCA) seeks to create opportunities for students in the Visual Culture and Communication program at University of Toronto to share their creativity and be recognized for their achievements. This will include organizing showcases that will enable students to publicize their artistic works, while gaining valuable insight from their colleagues, professors, and industry professionals. Furthermore, VCCA will actively promote the Visual Culture and Communication program to companies, informing them of the value that hiring a graduate from the Visual Culture and Communication program will provide, and generally raising awareness of the program. As a new program, it is vital that the Visual Culture and Communication program and its students work hard for recognition and respect; members of VCCA hope to aid in this cause by marketing the program, showcasing student’s talent, and organizing professional critiques and competitions.====

**__Background:__** ======== The Visual Culture and Communication Association was founded January 2012 in relation to the Visual Culture and Communication program is offered by the University of Toronto, solely at the Mississauga campus. The program provides students with a foundation in visual culture, communication studies and digital practices that are learned at Sheridan College. The Visual Culture and Communication program is a specialist stream that used to be apart of the Institution of Communication, Culture and Information Technology, however in 2011 it became an independent specialist program now under the Department of Visual Studies. The program features a variety of concepts covered ranging from “art to advertising, propaganda to documentary photography, and film to websites,” (Department of Visual Studies).

====As the rise in visual communication and design becomes almost a necessity to most 21st-century companies, it is essential to make the program more renowned amongst the advertising industry and related industries. Thus, having students trained in knowing how to appropriately apply visual content to companies’ social media platforms can increase the impact of their message they are trying to get across and strengthen their brand identity.====

====The goal of this student society is to ultimately enrich the student experience of university life, while creating a foundation for their future by networking with other students, showcasing their work and hosting panels with industry related professionals VCCA aspires to achieve this.====

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“About VCC.” //Department of Visual Studies//. University of Toronto at Mississauga, n.d. Web. 25 Mar 2012. . ======